The Water Street Masterplan project was meant to inform a broad audience about a real estate development by Strategic Property Partners (SPP).
The Florida-based developers hired an award-winning agency to show the wider market how large and complex the project was. The film was expected to reach a huge audience, having originally been shared by the New York Times, so it had to meet and exceed the client’s expectations.
The film had to explain the project in an exciting, emotional way. A purely informative film would have fallen short, so it needed to hold viewers’ attention throughout.
A follow-up video used drone and helicopter footage plus some CGI to give the most accurate picture of the development.
River Film also produced lifestyle CGI renderings. Unlike traditional architectural renderings, these showed what living on the development would feel like from street level.
A behind-the-scenes page shows how the project was made.