City of London Corporation RTF

After the Covid pandemic, the City of London formed a recovery task force and hired River Film to make a film showcasing its work.

While speaking with some interviewees, River Film found that the video should highlight a deeper theme: how London was changing. The city was reinventing itself and had moved past the idea that it was stuffy and ageing. River Film raised this with the client and proceeded with that direction.

River Film worked as both creative agency and production company. Its CEO, David Groundwater, directed the film.

To unify the film, the team built it around a central idea: young drummers, chosen to grab the viewer’s attention. The script was built by selecting interviewee soundbites and arranging them into a logical, engaging sequence. The soundbites were kept short and punchy to hold interest.

River Film takes pride in showcasing the work happening in its home city of London.