After major investment in the Potsdamer Platz quarter, Brookfield Properties asked River Film to help shift how people perceive the area. The goal was content that would appeal to local audiences and the wider market.
Brookfield wanted to build on the successful live-action film River Film made in 2019 and tell a broader story. Because the earlier live-action footage had been so well received, some of it had to be reused.
River Film first considered a photo-realistic fly-through but decided an illustrative style suited the brand better.
River Film aims to deliver the most exciting work at the most competitive rate. Combining photo-realistic and live-action work would have cost considerably more and been less enjoyable.
The illustrated video reflects the brand’s visual identity and spirit and shows how exciting the development is for the city. Instead of a standard architectural visualisation, it is an eye-catching piece focused on what living in Potsdamer Platz would feel like.
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