The building was hard for the real estate agents to explain, so hiring a video production company made sense. The film needed to show how the building was assembled and convey how valuable its immediate location could be for occupants.
The team chose a traditional filmmaking approach so the piece would connect with viewers, while assembling it with care and consideration.
The creative concept and live-action filming were built around the idea that everything is prepared for the viewer in advance. The goal was to recreate the feeling of the production films made for the first day of Wimbledon.
The film opens with illustrative animation. River Film looks for new ways to illustrate buildings and works the brand identity into its illustration style. For this project, it used the colour palette and other features from the brand identity document so the film matched the experience the brand promotes.
The animation style can be compared with River Film’s work on One Wall Street (https://vimeo.com/689342178/61684cb267) and The Gilbert.
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