Ritz Carlton is a major hospitality brand known for famous luxury hotels worldwide. For the launch of its Montenegro resort, it hired River Film to make a marketing project that captures the feelings customers associate with a luxury holiday.
The project was difficult because the resort was still under construction when the film was made, so the product did not yet exist. River Film had to script and design material that would stir emotion and create desire.
The film centres on the luxury and freedom of a Ritz Carlton hotel and draws on the escapism of an unforgettable holiday.
The project shows the value of working with strong local suppliers. River Film used Montenegro-based video production specialists to capture the Ritz Carlton brand, and aims to find only the best talent so its output is unrivalled.
Next: Etimad