The brief asked for a film that showcased all 100,000 sq ft of amenities. The team took a non-literal approach to make it fun and creative, in line with the brand strategy.
The building’s main selling point is its large number of amenities, which together form a community within the building. The client first wanted a photo-realistic fly-through with a long voice-over describing the offerings. River Film instead proposed visualising the experience as a whole by creating a “One Manhattan Square world” that showed the lifestyle the building offers. The client loved the idea.
The film performed strongly for branding and marketing. It generated excitement and positioned the building as a place viewers would not want to miss.
Production involved a green screen shoot in Brooklyn with a mix of British and American talent. All post-production was completed in London.
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